This Privacy Policy applies to the website guoncologynow.com (the “Website”). References to “we,” “us,” or “our” refer to Mashup Media, LLC, the owner and operator of GU Oncology Now.

This Privacy Policy describes how we may collect, use, and disclose information about users of the Services. For purposes of this Privacy Policy, the “Services” means GU Oncology Now and all information and services provided to you in connection with your use of the Website, including, without limitation, news, reference content, tools, applications, sponsored programs, advertising, email communications, and discussion boards. We may share information collected under this Privacy Policy, but information collected under this Privacy Policy is always protected under the terms of the Privacy Policy.

Information That We Collect

The information we may collect about you in connection with your use of the Services can include “Personal Information” (eg, information that we can use to identify you, such as your name or email address) and “Non-personal Information” (eg, information that we do not use to identify you). We may associate Non-personal Information with Personal Information, and upon doing so such information will become Personal Information.

• Public Forums. When you post a comment on a discussion board or other public forum, by default your username, specialty, and degree will be displayed along with your comment. You may choose to display additional information in your public forum profile by adjusting your discussion profile settings, and in some instances, you may be able to customize your username specifically for commenting purposes. Information that you post within a public forum is public information and may be used by us and third parties, as further described in the GU Oncology Now Terms of Use.
• Sponsored Programs. When you use the Services you may be presented with advertisements and informational programs (“Sponsored Programs”), in each case consisting of content selected by third-party sponsors, including pharmaceutical companies. All advertisements and Sponsored Programs (including any links to Sponsored Programs) will be identified to you by the label Advertisement, Information from Industry, Sponsored, or some similar designation indicating the content has been selected by a third-party sponsor. Examples of Sponsored Programs include information resources featuring branded or unbranded commercial content; interactive programs that provide information about medical conditions, treatments, and products; and multi-media presentations, including videos featuring key opinion leaders. We may make Sponsored Programs available to you through email or on-site media units, all of which will be identified as described above. When you choose to engage in a Sponsored Program, you may be asked to provide Personal Information, which may be provided directly to the third-party sponsor and also used by us as described in this Privacy Policy. In addition, you may be presented with polling questions from the sponsor. We also collect Non-personal Information about your use of Sponsored Programs through cookies and web beacons, as described below.
• Market Research. We may invite you to participate in market research surveys for GU Oncology Now and market research surveys conducted on behalf of third-party sponsors either by GU Oncology Now or a third party (“Sponsored Surveys”). In this context, “sponsor” means the provider of products and services who commissioned the survey. GU Oncology Now surveys may be administered by us or by a third party acting on our behalf. For some surveys, you may be asked to provide contact information for honoraria fulfillment.
• Tools. Clinical tools may be available through the Services. These tools may require you to provide Personal Information for the tools to operate.
• Additional Forms. We may offer you the opportunity to receive additional information or services from us or from third parties (eg, sample request, sales rep visit). If you wish to receive such information, you may be asked to provide additional Personal Information to fulfill the request. We may use such information as described in this Privacy Policy and the third party, if applicable, will use such Personal Information as described at the point of collection.
• Cookies and Web Beacons. We use cookies and web beacons to collect Non-personal Information about your use of the Website. “Cookies” are small data files that we assign to your computer’s hard drive when you visit the Website or open an email. “Web beacons” are graphic image files embedded in a web page typically used to monitor activity on a web page and send back to its home server (which can belong to the host site, a network advertiser, or some other third party) information from your browser, such as the Internet Protocol (IP) address, the URL of the page on which the beacon is located and the content viewed, the type of browser that is accessing the site, and the ID number of any cookies on your computer previously placed by that server. Most browser software can be set to reject all cookies; however, if you choose to reject cookies your ability to access and use the Website and Services will be limited. Please note that your choice to stop tailored advertising is specific to the browser that you are using. If you choose to opt out from one computer and want your opt-out to also apply to a different computer, please opt out from that computer, too.

We use web beacons and cookies to:

• Track usage of the Services
• Help us deliver more relevant advertising and content to users of the Services
• Assess which Services our users access
• Track who has opened our emails

Third parties under contract with Mashup Media, LLC may use cookies or web beacons to help Mashup Media, LLC deliver advertising to you on GU Oncology Now and on properties outside of GU Oncology Now that are not owned and operated by Mashup Media, LLC. Advertisers that market to you through the Services may use their own cookies, web beacons, or other online tracking technologies in the sponsored content served to you, including banner advertisements, sponsored links, emails, and pages on the Website (“Brand Pages”) that consist solely of advertisements or other content from our advertisers.

Some advertisers use companies other than Mashup Media, LLC to serve their sponsored content on their behalf and to monitor users’ responses to this content. These companies (“Ad Servers”) may also collect Non-personal Information through the use of cookies or web beacons. Additionally, an advertiser may include tracking technology in its advertising content delivered on GU Oncology Now that would enable the advertiser to obtain Personal Information about you, including the fact that you saw the advertisement, to the extent that you have separately provided consent to the advertiser or to the third party providing the tracking technology. While we generally permit the use of these third-party cookies on the assumption that they comply with our Advertising Policy and we assist our advertisers with the placement of cookies or beacons on Brand Pages, we do not have control over these third parties’ use of cookies or web beacons or how they manage the Non-personal Information they gather through them, and we may be unable to verify compliance with our Advertising Policy.

Emails You Send to Us

This Privacy Policy does not apply to information, content, business information, ideas, concepts, or inventions that you send to us by email or other non-Site communication. If you want to keep content or business information, ideas, concepts, or inventions private or proprietary, do not send them to us in an email or other non-Site communication such as regular mail.

How We May Use Your Information

The ways we may use the Personal Information and Non-personal Information we collect about you are outlined below.

• Communications. By registering for the Services, you are consenting to receive certain communications. Specifically, we may use your registration information to send you communications about our products and services and the products and services of our third-party sponsors through pop-ups, banners, and emails. You may also subscribe to receive certain email newsletters.
• Marketing and Advertising. In connection with advertising and marketing activities, Mashup Media, LLC may:
  • Target advertising and marketing communications based on information that we collect about your use of the Services and information about you that we obtain from third-party sources. For example, a user that Mashup Media, LLC believes is a cardiologist may be served cardiology-related advertisements on websites owned by both Mashup Media, LLC and third parties, which a user that Mashup Media, LLC believes is a neurologist will not see. Similarly, a user that Mashup Media, LLC believes is a health care professional who treats diabetes may be served advertisements for new diabetes therapies that other users would not see. Mashup Media, LLC serves these ads through the use of cookies and web beacons, as described above. Mashup Media, LLC may also geographically target advertising and marketing communications based on your IP address.
  • Personalize the Services, including the content and advertising that registered users see within GU Oncology Now, on third-party sites and through other communications such as email based on their interests. For example, you may see different articles and advertisements in different places on guoncologynow.com and in emails that we send to you based on (1) information you have shared with Mashup Media, LLC such as your occupation/specialty; (2) information that Mashup Media, LLC has obtained by observing your previous activity within GU Oncology Now; or (3) information that Mashup Media, LLC has received from third-party sources, as described in this Privacy Policy.
  • Work with third parties to allow advertisers to serve you ads within GU Oncology Now using information that such advertisers have collected from third-party sources. For example, if you looked at an advertisement for an automobile on a third-party website, you may receive an advertisement for that automobile on a Site through the use of cookies.
• Research, Development, and Evaluation Activities. We use information that we collect about users of our Services, including Personal Information, to evaluate and improve the effectiveness of the Services (including advertising and Sponsored Programs), to develop new Services, and for market analysis. We may combine this information with information that we obtain from third parties.
• Related Entities. We share your Personal Information with our parent, subsidiaries, affiliates, other related entities, and our advisors, including consultants, accountants, and others.

Disclosure of Your Information to Third Parties

• Companies and People Who Work for Us. We contract with other companies and individuals to help us provide the Services and otherwise assist us in the operation of our businesses. For example, we may host one of our Sites on another company’s computers, hire technical consultants to maintain our clinical tools, and work with companies to analyze data, provide marketing assistance (including assisting us in targeting our advertisements as described herein), or deliver customer service or fulfillment services. In addition, if you are a health care professional, we may request that a third party validate your licensure status and other information against available databases of health care professionals. Notwithstanding anything to the contrary herein, we may provide these companies and individuals with Personal Information about users of our Services so that they can fulfill their responsibilities to us; however, we do require that they agree to limit their use of this Personal Information to the fulfillment of these responsibilities.
• Healthcare Communications Network. We partner with the Healthcare Communications Network (HCN), which is owned and managed by DMD, an IQVIA Business. We use their tools to better understand who is using our Services and personalize user experiences. Registration at this website includes registration with HCN. As a result, your contact and other professionally relevant information will be disclosed to DMD and each HCN member to deliver medically relevant content as described in the HCN privacy policy. The HCN privacy policy provides details about how to manage your information, including opting out of participation in the HCN.
• Aggregated Information. We may provide aggregated information about users of our Services to third parties as we deem appropriate in our sole discretion. For example, Mashup Media, LLC may tell a customer what percentage of participants in a market research survey selected a particular response to a survey question. We may also use Personal Information to evaluate the performance of an advertising campaign and may provide aggregate outcomes information to the advertiser.
• Advertising and Sponsored Programs. We may provide your Personal Information to third-party sponsors of advertisements and Sponsored Programs. Specifically, when you are exposed to an advertisement through the Services, whether on the Website, in a newsletter, or through some other means, or when you engage in a Sponsored Program (eg, access a sponsored information resource or open a Sponsored Program email from Mashup Media, LLC), Mashup Media, LLC may provide your Personal Information, such as your name and occupation/specialty, but not your contact information, such as your email address and postal address, to the sponsor of the advertisement or Sponsored Program and/or its agents on the sponsor’s behalf. We may also provide such third parties with details about your engagement with the advertisement or Sponsored Program (eg, whether you viewed or otherwise interacted with certain content), your answers to any polling questions contained in the Sponsored Program that you have chosen to provide, and information about you that we have received from third parties. We are not responsible for how these third parties use your information and manage your privacy.
• Market Research Surveys. If you receive remuneration for participating in a Sponsored Survey, we may be required to provide the sponsor (or the market research company acting on its behalf) with your Personal Information for the sponsor’s recordkeeping and/or regulatory reporting purposes. If you chose to access a Sponsored Survey that is conducted by a third-party market research company, we may identify you to this company through the survey link. Also, certain market research survey opportunities made available to you through the Services require the market research company to contact you directly to conduct the Sponsored Survey. We will inform you in the associated survey invitation that we intend to provide your contact information to the market research company that is conducting the Sponsored Survey so that you can decide at such time if you wish to proceed with the opportunity. We do not disclose your Sponsored Survey responses to the associated sponsor in a manner identifiable to you.
• Consent. We may disclose your Personal Information to a third party in a manner not addressed by this Privacy Policy subject to your consent.
• Business Transfers. If one of us transfers a business unit (such as a subsidiary) or an asset (such as a website) to another company, that company will be required to treat any Personal Information collected under this Privacy Policy consistent with the applicable terms of this Privacy Policy.
• Legal Requirement. We may release Personal Information when we believe (1) release is required to comply with valid legal requirements such as a law, regulation, search warrant, subpoena, or court order; or (2) release is reasonable in response to a physical threat to you or others, to protect property, or defend or assert legal rights of us or others.

IQVIA Healthcare Communications Network Participation Disclosure

This website is a member of the IQVIA Healthcare Communications Network (the “HCN”). HCN is owned and managed by IQVIA Inc. (“IQVIA”) and is designed to enable IQVIA and HCN members to provide medically relevant business communications to authenticated U.S.-based health care professionals. If you are a U.S.-based healthcare professional, Your registration at this website includes registration with HCN. As a result, your contact and other professionally relevant information will be disclosed to IQVIA and each HCN member to provide you medically relevant content as described in the HCN privacy policy available at https://HCN.health/privacy-policy/.

The HCN privacy policy provides details on how to manage your information, including opting out of participation in the HCN. To the extent that this site’s privacy policy conflicts with the HCN privacy policy, with respect to the use of this information by HCN, the conflict will be resolved in favor of the HCN policy.

Security of Information

We have implemented technology and security policies and other measures to protect the personal data that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. We also require that all our employees and others who have access to or are associated with the processing of your data respect your confidentiality.

Choices

• Cookies. Most browser software can be set to reject Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the “Help” section of the toolbar. However, if you reject our cookies, your ability to access and use the Website and Services will be limited. Certain Ad Servers allow you to prevent them from collecting data through the use of cookies. In order to do so, you must opt out of such data collection with each individual site. Currently, you can opt out of cookies for several Ad Servers by visiting the Network Advertising Initiative gateway opt-out site. This website also will allow you to review the Ad Server’s privacy policies. The Website does not respond to web browser “do not track” signals.
• Email Communications. If you no longer wish to receive a particular type of email communication from Mashup Media, LLC or GU Oncology Now, you may unsubscribe by clicking the “unsubscribe” link located at the bottom of the email and following the instructions.

Note to Users Outside of the United States

Mashup Media, LLC is located in the United States. We will collect, store, and process your information that we obtain from the use of the Services in the United States, and these activities shall be governed by applicable United States laws and regulations and this Privacy Policy. The information may be available to the United States government or its agencies under legal process made in the United States. In addition, we may transfer your information outside the United States to service providers and customers with operations in other countries. By using the Services, you consent to such collection, storage, and processing in the United States and elsewhere, though the United States and other jurisdictions may not afford the same level of data protection as considered adequate in your own country. We will take reasonable steps to protect your information.

Children’s Privacy

GU Oncology Now and the Services are designed and intended for use by adults and are not intended for nor designed to be used by children under the age of 18. We do not collect Personal Information from any person we know is under the age of 18.

Privacy Policy Changes

We reserve the right to modify this Privacy Policy at any time, and any changes will be effective upon posting of the modified Policy unless we advise otherwise. If we make any material changes to this Policy, we will notify you by means of a notice on GU Oncology Now at the time that the change becomes effective. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices. If you do not accept the terms of this Privacy Policy, we ask that you do not use the Services. By continuing to use the Services after changes are made to this Privacy Policy, you are consenting to such changes.

Privacy Questions or Concerns

For privacy questions or concerns about GU Oncology Now or the Services, please contact mashup@mashupmd.com.

Terms of Use

Read the full GU Oncology Now terms of use.

Effective date: September 21, 2022